NEA Task 2 : Research into Bauer

 

According to Wikipedia, Bauer Media group is a German multimedia conglomerate in Hamburg. It's a company that operates worldwide entertaining and informing. Bauer Media Group owns more than 600 magazines, over 400 digital products and 50 radio and tv stations, as well as print shops, postal, distribution and marketing services. Previously, Bauer Verlagsgruppe has been managed by five generations of the Bauer family. In 2010, Heinz Heinrich’s daughter Yvonne Bauer became CEO and 85% owner of the Bauer media group after joining the family business in 2005. After joining in 2005, the Bauer Media Group had an estimated revenue of €2.316 Billion. In the UK there are two divisions of the Bauer media group, the original UK business trades as H Bauer publishing and its sister company known as Bauer Media with CEO Paul Keenan.

According to Bauer Media Group, founded in Hamburg in 1875 the Bauer Media now reaches over 22 million UK adults, 200 million consumers worldwide and operates in 14 countries including the Czech Republic, Denmark, Finland, France, Germany, Israel, Norway, Poland, Slovakia, Spain, Sweden, UK, Ireland and the USA and has 15,000 employees. Bauer media group UK is part of the wider Bauer Media Group and is the no.1 UK publisher and the no.1 digital commercial audio broadcaster.

The group claims that with its ‘network of iconic and innovative multi-platform brands’ today they are the UK’s biggest selling magazine publisher, creating iconic and influential magazine media brands for diverse, passionate audiences. Bauer operates many iconic and and influential brands such as; Absolute Radio, Bella, Closer, Heat, Total TV guide and many more.