Empire describes itself as "the world's most influential film and entertainment brand" as they collaborate with multiple huge filmmakers, actors, film studios and distributors to provide a worldwide and successful film magazine. The brand itself owns a variety of sectors which range from a print magazine to a podcast with an average of 51,000 downloads a week. Empire's content is like no other, ensuring they connect with the audience who religiously rely on Empire due to their world class writers, photographers, critics and illustrators. The readership of empire is predominantly males aged between 18 to 40, with 77% said to be in employment, most in a relationship, university educated and time-poor. Empires audience includes people all things film as they are renown for interviewing a range of global and cultural film icons such as Tom Cruise and Ryan Reynolds. Family and friends are important to Empire as a brand as they are key influencers when it comes to recommending films for them to watch. With the forever expanding advances in technology, home cinema and streaming on your laptop or phone has allowed more people an insight to the escapism of cinema.
Empire has some of the biggest firsts in the film and entertainment industry, such as its Stephen Spielberg takeover. Not only this but it's 'award-winning' digital edition has enhanced the print magazine to another level. In the past 12 months empire have featured stars such as James Cameron, Lin-Manuel Miranda, Simon Pegg, Olivia Coleman and many more. Empire is the magazine the best and biggest names in Hollywood want to be in. With its Multiplatform offering empire now hosts many live events throughout the year, with the high point of the calendar being the empire awards. 2018's "star-studded" ceremony made front page news with the one and only Stephen Spielberg collecting a Legend Of our Lifetime award. Many other big names such as Hugh Jackman, Idris Elba and Daisy Ridley attended.
The target audience for my set brief differs slightly from that of Empires. Empires audience has a wider demographic of readers aged from 18 to 40 years old, most likely employed, in a relationship, university educated and time-poor. This contrasts the target audience for my set brief which is aimed at a middle and upmarket media literate audience aged between 16 and 25. There is a significant difference between the two as most of the audience for my set brief are still in education therefore aren't in full time employment, with some possibly working part time but many even unemployed.
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